​The Playbook Structure
 

Playbook is a series of presentations on demand that give you all the insights you need to succeed with marketing in the mortgage market.
 

Module One: Market Overview
 

• •History of the market

• •Networks, clubs and packagers

• •Role of brokers

• •Trade press
  
   

Module Two: Competitive Landscape
 

• Lender market share

• Lender types

• Suppliers of product and criteria information.
  
   

Module Three: Market Sectors
 

• Residential mortgages (mainstream)

• Residential mortgages (specialist)

• Buy to let

• Bridging & Commercial

• Second Charges

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Module Four: Market Dynamics

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• Product pricing - how it works

• Funding types

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Module Five: Marketing to Brokers (this Module is adapted to match your target market)

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• Broker decisioning

• What works. What does not.

• Getting cut through.

• Broker psychographics.