Your Mortgage Marketing Architect.

I design and build marketing solutions that give you real momentum.

Your Marketing Architect

I am Jeff Knight. I have been immersed in the mortgage market since 1997. Originally working for mortgage lenders, working my way up to Maketing Director, I now use my know how to help others.

I help plan, design and build marketing solutions that give you momentum.

I mix market insight with creative thinking to solve commercial problems, uncover opportunities and help mortgage-market organisations stand out in a complex and crowded market.

An Overview

What Can I Build For You?

What you need to build will be different to your competitors. It has to be relevant to your business, and give you something you can build on yourselves - to create momentum.

You might need a way to be more top of mind. Or want to understand the market better. Or need experienced marketing leadership when you need it.

Let's Talk

Marketing Architecture

Mental Availability Positioning
Be thought of more often more often.

I design solutions that help you understand why your brand is thought of in the first place - and why it isn't. That insight can then be used to make your proposition, message and marketing more relevant, distinctive and memorable.

MAP - Mental Availability Positioning

The Observatory

Build your knowledge.
Build your network.

A learning community for mortgage marketers, sales teams, market insight teams and product developers.

It's a place to understand what's changing, learn from people across the market and connect with others.

Marketing Mentoring

Building stronger marketers.

One-to-one mentoring to help marketers develop their confidence, capability and judgement. Practical support from someone who has been in the marketing seat.

Fractional CMO

Build the marketing capability your business needs.

Sometimes you don't need another marketing service. You need experienced marketing leadership.

I can work alongside your team as a Fractional CMO - bringing senior experience, perspective and direction without the commitment of a full-time appointment.