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Your Mortgage Marketing Architect.

I am Jeff Knight - a former Marketing Director, now helping mortgage-market organisations build the marketing strategy and marketing teams that give them true momentum.

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Who Have I Worked With?

Top six lenders

Specialist lenders

Buy To Let lenders

Technology Firms

Mortgage Distributors

Conveyancing Firms

How I Can Help

Everything I do comes back to the same goal: helping your business become more mentally available. How I get you there depends on what you actually need — but whatever we build together, it's designed to give you something you can keep building on yourselves. Here's what that can look like:

Cut Through Workshop

Ensuring your email marketing works smarter


A tried and tested solution to give your email marketing greater cut through. 

Applying the Six Pillars we work together to ensure you stand out in those noisy inboxes.

Mental Availability

Getting brands top of mind more often

I help brands get thought of in more buying situations. We start by really understanding drivers of mental availability and then create a solution that will make your proposition, message and marketing more relevant, distinctive and memorable.

Mentoring

Building stronger marketers and leaders.

 

One-to-one mentoring to help marketers develop their confidence, capability and judgement - practical support from someone who's been in the marketing seat.

Fractional CMO

Giving expert marketing leadership


Sometimes you don't need another marketing service — you need experienced marketing leadership. I work alongside your team, bringing senior experience, perspective and direction without the commitment of a full-time appointment..

The Observatory

Build your knowledge & connections at our learning & community platform

Example
Work

Mental Availability

Range of research projects to help lenders and tech firms understand how to get top of mind. 

Built CRM solutions to deliver mental availability for specialist and buy to let lenders.

Created enhanced market proposition for a specialist lender.

Designed segmentation solutions for lenders that are simple to implement.

Delivered a range of training workshops to find ways to turn insight into action and get brands top of mind.

Marketing Cut Through

Delivered workshops for specialist and top six lender that ensured their email marketing delivered stronger results.

Mentoring

Mentored junior marketers to help them get to grips with marketing and mortgages. Also worked with Heads of Marketing to develop their leadership skills.

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More About Me 

I am Jeff Knight. I have been immersed in the mortgage market since 1997. Originally working for mortgage lenders, working my way up to Marketing Director, I now use my know how to help others.

I help plan, design and build marketing solutions that give you momentum.

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I turn market insight into marketing that works - sharper positioning, smarter campaigns, and messaging that actually gets noticed in a crowded market.

Let's Talk

Get in touch so we can talk about what would help your business most.

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