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The Mortgage Marketer
I’m Jeff Knight. I fell into the mortgage market in 1997 and worked my way up to Marketing Director and ExCo member at a lender.
Today I design and build marketing that increases your brand’s mental availability: the likelihood that brokers think of you when a case lands on their desk.
I start with quick wins, and move to longer-term design and build work where it’s needed.
How Can I Help You?
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Get Front Of
Mind
Find out when and why brokers think of you, and when they don’t.
The Mental Availability Assessment shows where you stand today and where to focus.
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Get Some Quick Wins
Growth Accelerator helps you win more business from brokers who’ve gone quiet or place the odd case, using an approach I’ve used at lenders I’ve worked for and for several clients.
The Cut-Through Workshop gets your messages noticed and remembered.
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Build Your
Team
I run training and mentoring so your team can keep building mental availability themselves, from getting more from events to understanding how brokers think and decide.
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Have Your Own Fractional CMO
Not every business needs a full-time marketing director, but many need one for a while.
As a Fractional CMO, I work alongside your team to set direction and lead the work that builds your mental availability.
Who I Have Worked With
Buy To Let Lenders
Research. CRM strategy. Proposition development. Training. Message development. Strategy & planning.
Top Six
Lenders
Message cut through, research and one to one mentoring.
Specialist
Lenders
Research. Content development. Brand work. Data analysis. Mentoring. Training. Market positioning.
Bridging
Lenders
Strategy development. CRM planning and strategy. Content creation. Research. Data analysis.
Technology
Firms
Research. Strategy. Market positioning and proposition development.
Other
Projects
I have worked as a Fractional CMO for lenders and media firms and given strategic advice to companies targeting brokers.
Mortgage Marketing Articles
