Your Mortgage Marketing Architect.

I am Jeff Knight - a former Marketing Director, now helping mortgage-market organisations build the marketing strategy and marketing teams that give them true momentum.

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Worked with organisations across the mortgage market, including:

Top six lenders | Specialist lenders
Buy to let lenders | Bridging lenders

Technology firms | Distributors - networks & clubs

Conveyancers

What I Have Designed & Built

Everything I design comes back to one thing: mental availability - making sure your business is thought of more often, by more of the right people, at the moments that matter.

Here's what that's looked like in practice:

CRM strategy for real-time messaging - for a specialist lender, built automation and broker journeys that deliver the right message to the right broker at the right time
Brand & proposition development - helped a buy-to-let lender reshape their proposition and brand positioning to move away from price-led competition
Segmentation - turned homogenous lender data into meaningful groups, across several clients, to make messaging genuinely relevant rather than generic
Research and insight - quantitative and qualitative research across a range of companies, turned into strategic action rather than a report on a shelf
Message development for cut-through - helped a major bank rebuild their broker messaging by mining their own data to make it more broker-centric

Beyond campaigns and strategy, I help build the people behind them.

I've delivered training on everything from email marketing and getting more from events, to turning insight into action. I have mentored Marketing Managers navigating the mortgage market and Heads of Marketing sharpening their leadership and commercial edge.

And I recently built The Observatory to help people stay in tune with the market.

More About Me

I am Jeff Knight. I have been immersed in the mortgage market since 1997. Originally working for mortgage lenders, working my way up to Marketing Director, I now use my know how to help others.

I help plan, design and build marketing solutions that give you momentum.

I turn market insight into marketing that works - sharper positioning, smarter campaigns, and messaging that actually gets noticed in a crowded market.

How I Can Help

Everything I do comes back to the same goal: helping your business become more mentally available. How I get you there depends on what you actually need — but whatever we build together, it's designed to give you something you can keep building on yourselves. Here's what that can look like:

Mental Availabiity

Building memory structures through smarter marketing.

I help you understand why your brand is thought of in the first place — and why it isn't - then use that insight to make your proposition, message and marketing more relevant, distinctive and memorable.

Mentoring

Building stronger marketers and leaders.

One-to-one mentoring to help marketers develop their confidence, capability and judgement - practical support from someone who's been in the marketing seat.

Fractional CMO

Building the marketing capability your business needs.

Sometimes you don't need another marketing service — you need experienced marketing leadership. I work alongside your team, bringing senior experience, perspective and direction without the commitment of a full-time appointment..

The Observatory

Build your knowledge. Build your network.

A learning community for mortgage marketers, sales, insight and product teams — a place to understand what's changing, learn from people across the market, and connect with others.

Visit The Observatory →

Let's Talk

Get in touch so we can talk about what would help your business most.

Let's Talk

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