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Your Cut Through Matrix
Don’t assume your marketing stands out. Prove it.
In a crowded market, every brand wants its message to get cut through. All brands want their message to be clear. Relevant. Distinct and memorable.
But your audience doesn’t see you in isolation. You are seen alongside your competitors - and everyone else vying for the attention of your target market.
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Enter The Cut Through Matrix.
This is a structured evaluation of your messaging, content and creative - tested through the eyes of your target audience and measured against your competitors at the same time.
So now you can discover how well you get that cut through - and get solutions to help you focus in the right areas. No more guessing.
What It Measures
The Cut Through Matrix assesses six commercial drivers of marketing message effectiveness:
1. Clarity
Is your message instantly understood - or does it require effort to decode?
2. Distinction
Do you look and sound unmistakably like you - or could your logo be swapped with a competitor’s?
3. Memorability
Are you remembered after exposure - or quickly forgotten?
4. Relevance
Does your messaging reflect real audience priorities - or internal assumptions?
5. Credibility
Do you feel trustworthy and authoritative - or simply promotional?
6. Competitive Edge
When seen alongside competitors, who wins attention? Who blends in? You or your competitors?
"The important thing is not to stop questioning. Curiosity has its own reason for existence.”
Albert Einstein
How It Works
Your content - and that of selected competitors - is evaluated using a structured 1–10 scoring system across all six dimensions shown above.
You can opt to have it evaluated by us (who can see through the lens of your audience) or by a select number of your target audience.
Scores are then benchmarked to provide:
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Your brand score
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Competitor comparison
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Market average
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A composite Cut Through Score™
Each dimension is grouped into performance bands:
9–10 – Dominant
6–8 – Competitive
4–5 – Vulnerable
1–3 – Invisible
The result is a clear, evidence-based view of your relative market position.
Your Matrix
