Nutshell
This is a two-half day workshop that will give you key insights into how to get more results from your email marketing.
It is a practical “hands-on” session where people leave with something built in. It is split so you can action learnings from session one and return with questions.
Who Should Attend?
Anyone who uses email marketing within their role.
Learning Outcomes
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Understand how email marketing fits into the bigger picture
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Sending the right email to the right person at the right time
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Creating an email marketing strategy
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How to manage your contacts
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How to segment and why you should do this
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Drive better engagement
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Designing subject liens and emails that work
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Understanding the importance of context with content
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Create high performing email marketing?
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How to maximise design to get increased click throughs
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Understanding the full journey after the clicks
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Knowing what to measure
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Testing and learning
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Lead scoring and lead nurturing
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Real time optimisation