Nutshell

Events are an integral part of marketing in the mortgage market. This workshop will give you the insight from exhibiting and attending events over so many years to ensure you get more results from events.

Who Should Attend?

Anyone who is responsible for events.

Learning Outcomes

• Know why most companies don't get the most out of events

• Learn practical, insightful, actionable strategies to maximise impact before, during, and after an event.

• Know why events matter and how they fit into the overall mix

• Get a perspective from your target audience

• See things from your staff's point of view

• Maximising pre-event planning

  • Targeting your audience

  • Event promotion best practices

  • Registration & pre-engagement

• Maximisng the event

  • On-site engagement tactics:

  • People vs Brand

  • Content creation

  • Impact and visibility

  • Engaging delegates - personalise it

  • Real life dos and don'ts

• Post event success​

  • Timely follow ups

  • Data capture

  • Sharing results

  • Nurturing 

  • Measuring success