Syndicated Research: Listening to Brokers: The Female Voice
Build stronger relationships with female mortgage brokers.
Understand what drives trust, preference and repeat
business — and which companies are getting it right.
Be part of this research led initiative.
Supported By
I'm a paragraph. Click here to add your own text and edit me. It's easy.
Overview
This is insight programme combining qualitative depth with quantitative scale, focused exclusively on the real experiences of female mortgage brokers.
It is designed to give powerful insight to help companies build stronger relationships and generate more business, more often with more brokers.
The research provides clear, practical understanding of:
It brings together an understanding into:
-
Inclusion & culture
The challenges female brokers face — and where you have real opportunities to make a difference. -
Decision-making & brand choice
How female brokers select which lenders and brands to work with and continue to work with. -
Content & engagement
What genuinely cuts through, and what is ignored. -
Relationships & trust
What builds trust over time, who does it well, and why. -
Events & community
The role events play in education, connection and loyalty. How you can leverage word of mouth. -
Technology in practice
The tools female brokers use, value and avoid. -
Brand perceptions
How lenders and brands are experienced across service, technology and people.​
How It Works
1. Quantitative Study
Survey amongst female mortgage brokers with a minimum of 100 respondents.
2. Qualitative Study
Follow up with 12 in-depth, one hour interviews with female brokers to explore the survey findings in greater depth.
3. Reporting: Write Ups
There will be a key findings report available to all brokers. For participating brands, there will be a full report available.
4. Reporting : Discussions and Workshops
All participating brands will get a private one-to-one workshop (online or in person) where we talk through the findings. All brokers who participate in the quantitative study will be invited to a webinar to hear the full findings. All brokers who are part of the qualitative assessment will be invited to a Roundtable session to discuss points further.
Getting Involved
Companies can participate at different levels, depending on the depth of insight
and involvement they're seeking
Insight Supporter
Simply show your support, and your logo will appear within all Broker Reports.
You will receive a copy of the Broker Summary Report.
Signals credible listening without owning the narrative.
£1400
Insight Partner
As "Supporter" plus:
Access to Full Report (minus brand evaluations).
​
Input into questioning
Private feedback workshop - tailored to different teams.
Full use of insight to create your own content.
Acknowledgement as Insight Partner.
Signals credible support for female brokers.
£2950
Leadership Partner
Everything within "Insight Partner" plus:
Get your brand evaluated by female brokers across service, technology, products and people.
Invitation to Roundtable session
Acknowledgement as Leadership Partner
Signals clear support for female brokers and an intent to enhance the proposition.
£5950
FAQs : The Female Broker Voice
How many interviews will be conducted?
We will survey a minimum of 100 brokers and 12 in-depth interviews.
Who will we be contacting?
Female mortgage brokers from across the industry.
Can we contribute to the questions?
Yes. All Partners who sign up by 28 February will receive a draft questionnaire and be invited to provide feedback.
Will we see a list of questions?
Yes, all Partners who sign up before 28 February will receive a draft questionnaire with you and invite your feedback.
When does the research happen?
The Survey will begin in March followed by interviews, with the aim of completing these by the end of March.
When will findings be available?
We plan to have all findings available by the middle of April. Much will depend on the speed of subscriber sign-up, we will keep you informed throughout the development process.
How will we receive results?
Partners will get a full debrief, one-to-one, either via Teams or in-person (based on your preference), including our tactical and strategic recommendations for your business.
Supporters receive a copy of the Broker Summary Report.
How can we use this study?
It can support product and strategy development, help you meet Consumer Duty requirements, and provide a foundation for creating helpful content for your audience. You can also reference the study in press articles and at speaking engagements or events (subject to our approval).
Will you be doing any PR with findings?
We plan to, but naturally we will only share top level findings.
Is This A Syndicate Study?
Yes and we will only proceed once we have full sign up of 3 Partners.
How Can We Get Involved?
Contact jeff@momentigroup.co.uk.