Nutshell
Insights drive all your marketing activities. Without insight comes guesswork and assumptions. Wrong turns, detours and disappoint. Insights drive better marketing - when these are actioned. This workshop explores what insights are available and how to use them.
Who Should Attend?
Anyone who is responsible for insights, research or any part of marketing.
Learning Outcomes
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Develop a comprehensive understanding of what insights really mean and where insights are derived.
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How to use your data to drive fresh thinking.
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What data should you be looking at.
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Why you need to be voice of the customer.
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How customer insights drive marketing strategies
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Know what type of customer insights are available and when to apply different approaches.
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Why insights requires a bigger slice of the marketing budget.
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Integrate customer insights into strategic planning to cultivate a data-driven culture within the organisation
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Map and evaluate customer behaviour through marketing attribution and journey analytics
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Apply predictive analytics to anticipate customer behaviour and refine marketing decision-making
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Leverage customer insights for targeted audience segmentation and personalised marketing
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Transform customer satisfaction metrics into actionable insights for strategic initiatives
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Why it is vital to share insights and how to do this