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I'm a Marketing Architect.
I design and build marketing solutions.
I also help marketers develop the confidence, capability and judgement to design better solutions themselves.
Get going with 3 sessions.
Don't Be Alone
My Story
Early in my career I worked alone as a Marketing Manager for 3 years. I learned a lot, but it was tough. Lonely at times. I relied a lot on my agency support to bounce ideas around.
In hindsight, I wish I had someone else to help me, to bounce ideas off and just give me a second opinion.
Later in my career, I benefited from an Executive Coach. Not quite the same as a mentor, but having someone give me that different perspective helped so much. And I would always come away from sessions saying "I wish I had known that earlier in my career."
Now I give the benefit of my own hindsight and foresight to help marketers through my mentoring initiative.
Because being a Marketing Architect isn't just about designing solutions. It's also about helping other marketers think through the problems they're trying to solve.
Who Would Benefit From Having A Sounding Board?
Over the last six years, I’ve spoken with hundreds of marketers in the mortgage market. And I’ve noticed something. They are full of great ideas. But sometimes they lack the clarity or conviction to turn those ideas into action.
That’s where having a sounding board can make such a difference.
Typically, those that would benefit from my mentoring include:
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Those who are the only marketer in the company
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Those working in a small marketing team
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Those who have recently joined the mortgage market
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Those who have just been promoted
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Those who are new to marketing
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Those who simply want an experienced perspective on their ideas and decisions
Whether you're looking to build confidence, develop new skills or simply benefit from an experienced external perspective, mentoring provides a safe space to learn, question and grow.
I understand marketers.
I understand marketing.
I understand mortgages.
Your Mentoring. Your Way.
Signing up for a conventional 12 month mentoring programme no longer works. You need more flexibility than that.
Besides, making that first step to working with me as your mentor can be a big one. That is why we start small and build from there.
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We start with just THREE sessions. These can be between an hour to two hours long. You decide.
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We will work around your diary. We don't have to be rigid. No fixed monthly appointment. No session on a particular day just because that's what the calendar says. We have them when you need them.
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You can choose to have the sessions over 3 weeks or 3 months or more.
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And if something crops up between sessions, you can email me. I'll be there to help you think it through.
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After the third session, you can choose to book more sessions if you wish.
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The sessions can be delivered online, or in-person. You decide.
Having a mentor builds confidence, judgement and perspective in mortgage marketing .
Get yourself your vey own sounding board.
Mortgage Marketing Mentoring
What Do We Discuss?
We will discuss whatever you want to discuss. You set the agenda.
You might want to bounce an idea around. Work through a problem. Think about your career. Prepare for a difficult conversation. Sense-check a strategy or campaign.
Or simply talk through something that's been on your mind.
We'll also talk about marketing, of course. And the mortgage market.
We can discuss all the things that sit around marketing — stakeholder management, budgets, influence, leadership and getting your voice heard.
About Your Mentor
Jeff Knight
I'm a qualified marketer, not a career coach. And I've spent more than 35 years doing marketing. I've worked my way from marketing assistant to marketing director.
So you get the benefit of someone who understands marketing, understands the mortgage market and understands what it's like to be a marketer.
I've led large and small teams and helped develop marketers along the way.
Helping marketers is what I do. It is what I enjoy.
You get the benefit of extensive knowledge from working my way up from marketing assistant to marketing director.
You benefit from my perspective of the mortgage market.
Quite simply, I understand marketers. I understand marketing. I understand mortgages.