about me

I’ve spent over 25 years working in the mortgage market, and one thing has become clear: the biggest challenge isn’t effort: it's getting that clarity.

Marketing teams and leadership groups are operating in a market that is fast, complex and full of competing priorities. it's full of noise.

In that environment, it’s easy for activity to increase while direction becomes less clear.

That’s the problem I focus on solving.

We help people and organisations make better commercial decisions.

Everything we do is built around one belief:

Better perspective leads to better decisions.

Whether you're developing your own judgement, building the capability of your team or solving a strategic challenge, our work is designed to help you see the market differently.

Four ways we work

The Observatory

Develop perspective.

Membership, insight and peer learning for commercially curious professionals across the mortgage industry.

Studio

Build capability.

Workshops, facilitation and programmes that help teams think differently and perform better.

Advisory

Solve commercial challenges.

Strategic consulting for organisations looking to navigate complexity and seize opportunity.

Mentoring

Develop leaders.

One-to-one mentoring for professionals looking to accelerate their thinking, confidence and impact.

That feels like the "company story."

But I'd also put a small version on the homepage

Right at the bottom.

Not as a major section.

Just before the footer.

Something like this:

Beyond The Observatory

The Observatory is the flagship offering from Momenti Group.

Alongside membership, we also work directly with organisations and individuals through:

Studio – building capability.
Advisory – solving commercial challenges.
Mentoring – developing leaders.

Explore how we work →

That does two things:

It doesn't distract from selling membership.
It quietly tells people, "There's more if you need it."

One thing I'd consider...

I almost wouldn't call the page About Us.

"About Us" is expected, but uninspiring.

Given the strength of your positioning, I'd call it something like:

How We Work ⭐⭐⭐⭐⭐
Our Approach
Our Philosophy
The Momenti Group
Beyond The Observatory

I particularly like How We Work because it naturally leads into your four offers.

Imagine the page opening with:

There are four ways to work with Momenti Group.

Then those four pillars.

It immediately gives people a mental model of your business without feeling like a corporate biography.

One final thought

I think you've accidentally arrived at a really elegant architecture:

The Observatory is where people come for perspective.

When they need something more tailored, they move into:

Studio to build capability.
Advisory to solve specific business challenges.
Mentoring to accelerate personal growth.

That's not four separate services. It's a natural progression of increasing depth and personalisation. If you can keep that hierarchy clear throughout the site, the whole brand will feel much more intentional and premium.

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My Background

I began my career in mortgage marketing in 1997 and have held senior roles within lenders, including marketing director positions and executive leadership team responsibilities.

I’m a qualified member of the Chartered Institute of Marketing (CIM), and throughout my career I’ve led across:

Strategy and planning
Market insight and customer understanding
Product and proposition development
Pricing and commercial alignment
Digital marketing, brand and communications

How I work

Today, I work as a Strategic Growth Partner to mortgage businesses.

I help leadership teams and marketers bring clarity to their marketing so they can focus on what actually drives growth, make better decisions, and build stronger internal capability.

That can take the form of fractional CMO support, mentoring, training, or growth-focused advisory work — but the intent is always the same: simplify complexity, and turn marketing into something that drives confident commercial performance.

Why This Matters

Most mortgage businesses don’t need more marketing activity.

They need clearer thinking about what matters, what doesn’t, and how to focus effort where it will make a real difference.

Because when marketing becomes clearer, teams become more confident — and when teams become more confident, performance improves.

That’s the work I focus on.