Nutshell
In today’s world, marketing managers need more than just execution skills — they must balance creativity with commercial insight, data-driven decision-making, emotional intelligence, and customer know how.
This two-part workshop series equips marketing managers with the mindset, tools, and practical exercises to thrive in a leadership role and drive measurable business impact.
Each half-day session combines interactive discussion, hands-on exercises, and real-world case studies to help participants apply these traits in their day-to-day work.
Who Should Attend?
Marketing managers, research managers, product managers.
Learning Outcomes
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Understand what matters to your Board and stakeholders
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How to apply creative thinking techniques to solve marketing challenges.
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Translate marketing activities into measurable business outcomes.
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Know what metrics really matter and how to use these to really evaluate campaign performance and guide decision-making.
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Know why its all about ROO not ROI.
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How to balance marketing success to commercial objectives.
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Recognise and apply emotional intelligence in marketing leadership.
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Understand customer needs and advocate for the customer internally. Be the voice of the customer.
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Understand the power of working with agility and adapting to a changing market.
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Build stronger cross-functional relationships.
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Integrate customer insights into marketing strategy and decision-making.
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Apply the learnings to get noticed and make your mark.