Insights
Take out that guess work
No more assumptions. No more guesswork. No more U-turns and dead ends. Because insights are the brains of marketing.
Bespoke Research:
Understand what really drives your target market (rational & emotional). What messages resonate and brand preferences.
Syndicated Research:
Through Pegasus Insight, you can access a range of syndicated studies. Plus access The Voice of the Female Broker and Bridging Intelligence.
Data Analysis:
Data hides so many opportunities. Let's unlock these and turn them into meaningful and actionable insights that tell a story and drives growth.
Competitor Tracking:
Discover where you are strong and how to apply this for greater efficiencies and more effectiveness. See more.
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Strategy
Improve Your Market Position
By uncovering what your customers really want, you get to understand how to improve your market position and put in place the right messaging that gets the cut through you need.
Get a fresh eye across these elements:
Strategy:
If you don't know where you are going, how will you get there. Get a fresh eye and a strategy that is practical, goal led and outcome focused.
Proposition & Positioning:
The market changes. Your competitors move. Let's take a fresh eye at your market positioning and overall proposition - and enhance it.
Brand:
A brand is everything you do and everything you say. Let's create something built from the inside out that your target market truly wants.
CRM:
Get more from your CRM. Let's get together and create a strategy that focuses on your market, not the features.
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Sales & Marketing
Improve Your Market Position
Let's work with your internal teams to shape some quick results. Bringing together market expertise with creative thinking to help enable you for impactful, measurable results through these solutions.
Get a fresh eye across these elements:
Driving Growth:
Over many years and working for so many lenders, I have developed and applied a formula for sales and marketing teams that drives growth fast.
Getting Cut Through:
Get a hands-on review of your marketing activities to find ways to get greater cut through in a noisy market. See more
Products:
Having led product development teams for so many years, I still enjoy helping brands find new solutions and get more streamlined.
Training:
I always enjoy delivering bespoke training. Whether it is to do with events, email marketing or market-know how, it drives change.
Personal Development:
Personal, one to one development. Whether you are a seasoned director or new to marketing, I can help.
