Nutshell
This workshop gives attendees a fast track into insights that will help you deliver more effective marketing to mortgage brokers. We will break the myths and explore how to get cut through.
Who Should Attend?
Anyone who wants to understand how to market to mortgage brokers.
Learning Outcomes
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Get to understand industry jargon (e.g. AR v DA)
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Know how brokers operate and are structures
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Know key insights into understanding the Broker Mindset
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Broker Psychographics
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What drives brokers (independence, trust, lead flow).
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Their pain points (time-poor, compliance, competition)
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Decision making
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How to use this for your marketing
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How to deliver product updates
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Get insights into content strategy
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Understand the power of being human and helpful
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How to craft a message
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Get insight into channels, events & partnerships
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Which channels matter most for brokers?
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Working with distribution partners.
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Insight: Research & Metrics
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Measure what matters
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How to get research that matters
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Have the ability to deliver the right message to the right broker at the right time
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Get greater cut through