The Perspective
Short, focused perspectives on the realities of marketing in the mortgage market. Perspectives you can easily apply.
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Watch now.
Discover Ways To Get Greater Results With Email Marketing
Email marketing is your best channel. So hear some practical insights that will ensure you get greater results and deliver the right message to the right broker, at the right time.
What's covered:
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Why it is the best channel
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How to deliver that right, relevant message
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Deliveing to the right broker through segmentation
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Delivering at the right time
One Way Sales & Marketing Can Unite
There are lots of ways Sales and Marketing teams can unite and work together for stronger results.
Both teams should have the same goals and work together to achieve these.
But there is one way that will get you going. Something that a Sales Director introduced to me. Something so simple, yet so effective.
Find out what that is...
How To Get More Business From More Brokers More Often
Getting more business is not about doing more, it is all about focus.
In this video I will share some tips that have been developed over many, many years. And what have been applied with success with clients. Not all the secrets will be revealed, but you will get enough of an idea here.
Because you can't eat an elephant in one go.
How To Get Cut Through With
The Six Pillars
The mortgage market is noisy. It is busy. Doing more won't get you noticed, or remembered. It is about taking a step back to find ways to cut through the noise in a way that resonates with your brokers.
In this video I show you how to apply the Six Pillars to help:
•Clarity
•Relevant
•Consistency
•Credibility
•Memorability
•Competitive edge