How to create a compelling elevator pitch

You are meeting a new prospect for the first time, perhaps at an event. You get asked “what do you do” and you have got a limited amount of time to respond effectively.

You need a short and easy to understand explanation of your company and its positioning — in other words, you need an elevator pitch. In this article, you will get some ideas to help you develop a fresh new elevator pitch.

Key Takeaways

An elevator pitch is a short, memorable description of what you do and what you offer.

The pitch can be used in many ways, not just with new prospects It should be short and simple and easy to remember

What is an elevator pitch?

An elevator pitch is a short, memorable description of what you do and what you offer. When giving such a pitch, your goal should be to get a second conversation — not to convince the person you’re talking to that they should start to use you tomorrow.

Remember, it is better to have 10 conversations with one person than 1 conversation with 10 people.

When To Use It

Elevator pitches should be refined to use at events and when meeting new prospects for the first time. You can use it to open sales meetings and presentations, so you build up a consistent use.

How Long Should It Be?

No longer than 60 seconds.

The Structure

Who are you helping?

“We help clients who need limited company buy to lets. “

What problem are you solving?

“…who struggle affordability”

How do you solve it?

“By applying a unique top up offering”

What’s the outcome?

“which helps you unlock other opportunities”

Explain Your Value Proposition

Within the pitch, include reference to your value proposition. If you are not sure what your company’s value proposition is, find out. If you don’t have one – your company needs to create one.

Keep It Simple

Include one clear message and/or one clear piece of insight that can be included.

Some ideas to help

Start you pitch with a question

“Do you ever get frustrated by lenders lack of communication? Well we offer blar balr blar but focus on relationships more than quick fix products”

Tell A Story

Have something memorable. A story. Why does your company exist. Or a compelling story about one of your customers.

Use A Stat

On average it takes 45 days for a mortgage to get to offer. But with us, the average is 2 hours. And we can help you…

Some Examples

“Imagine buying life insurance the way you shop online — quick, easy, and transparent. At Dundas Life, we streamline the complex process of finding the right insurance, making it accessible at your fingertips. With us, you’re not just a policy number; you’re in control, informed, and secure. Let’s make insurance straightforward together.”

"Specialising in mortgages for XYZ, we offer flexible solutions for self-employed individuals and those with unique financial situations"

Final Thought

Your elevator needs to be short and punchy. But just because it is short does not mean it will be quick to produce. Take time to create it, practice it and refine it. Then use it.