It's All About Storytelling

Jeff Knight
Oct 30
2 min read

Tell stories, not facts. Facts are forgettable. Stories stick.

That’s why storytelling is so powerful in a world drowning in content.

But what makes storytelling so effective? And how do you actually do it?

Storytelling At A Glance:

Storytelling works because people remember stories more than facts.
It can be hard to tell a story in written format - but solutions exist.
There are different stories you can tell.
Bring stories to life and always end with hope.

Why Storytelling Works

It’s memorable → People remember stories long after they’ve forgotten stats.
It’s engaging → Facts inform. Stories keep people reading, watching, and listening.
It’s human → Stories show who you are. They make your brand relatable.
It sets you apart → AI can churn out facts. Only you can tell your story.
It builds trust → Storytelling isn’t about “selling,” it’s about connecting.

But Why Does Writing a Story Feel Hard?

Talking is easy. Writing feels harder. Here’s why:

Pressure → Writing feels permanent, so we overthink every word.
The inner critic → We edit ourselves mid-sentence, worrying it’s “too much.”
Wrong mode → We write like it’s a school essay instead of how we talk.
No structure → Without tone and body language, words fall flat.

How to Fix It

Write like you speak → Short, simple sentences. Everyday words.
Use a story arc → Intro → Struggle → Turning point → Transformation.
Separate writing and editing → Get it out first. Polish later.
Picture one person → Write as if you’re telling it to a friend or colleague.

What Stories Can You Tell?

Your brand story

Why does your brand exist? What drives you? People remember why you do what you do more than what you sell. Share that on your website, socials, and in person.

People stories

Showcase your people - from CEO down. Don't be invisible. Tell their stories.
Lessons your people have learned from years in the market.
How the industry is changing and how you’re adapting.

Relatable stories

Struggles or surprises you face.
Mistakes and successes.

User Generated

Use your audience within your stories. Get them to tell their stories of working with you. This builds trust faster than you can do with your own stories.

Case studies

This is the big one. Case studies don’t have to be dry. Frame them as journeys:

The challenge → What obstacle was faced?
The journey → Hurdles + how you helped.
The solution → The steps you took, the expertise you used.
The happy outcome → Not just the mortgage, but what it meant to everyone involved

👉 Always make your customer t the hero. You’re the guide.

Bring Stories to Life in Different Formats

Blogs → Full case studies with before/after.
Social → Short, 3–4 sentence story snapshots.
Video/testimonials → Let people tell the story in their own words.

Always End With Hope

Your stories should leave readers thinking: “If others did it, I can too.”

✨ Bottom line: Facts tell. Stories sell. Don’t just talk about rates and products. Share the human journeys you’ve helped shape — and watch how much more people connect with you.