Nutshell
Marketers need to balance short term priorities - demand marketing - against longer term goals of building the brand. They need to focus on toady and tomorrow, and avoid marketing myopia. This workshop will help marketers think more strategically, get buy in to their plans and create strategies that work and bring a smile to CEOs.
Who Should Attend?
Anyone responsible for planning and thinking.
Learning Outcomes
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Understand the principles of strategic thinking and its role in marketing.
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The difference to strategy vs tactics
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How to create a marketing strategy
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Analyse markets, competitors, and customer insights to identify opportunities.
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Develop clear marketing objectives aligned with business goals.
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Create actionable strategies and translate them into implementation plans.
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Evaluate and adjust strategies based on performance and changing conditions.
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Adapt marketing to work in the short term as well as working for longer term gains.
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How to demonstrate your strategic powers.
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Know how to report through metrics that matter.