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Nutshell
Anyone can create a marketing campaign. But creating one that is highly effective is a different ball game. This workshop will go through the steps to deliver a campaign that delivers success.
Who Should Attend?
Anyone responsible for campaigns.
Learning Outcomes
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Know all the reasons why campaigns fail.
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How to set clear goals
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The power of What If?
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Briefing the team and agencies
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How to define your target audience - and really know them
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Why you need to start with the end in mind and have clear outcomes
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The importance of that one big goal
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Knowing how to align with all other activities
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Devise channel strategy
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The need for objective - task - cost approach
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Getting buy in
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Devising your tactical plan
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Launch, measure, review and refine
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How to report
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