Why Do You Need Fresh Insight
Into The Bridging Market?
Our insight gives you an independent perspective — and a genuine
competitive edge.
You already speak to brokers. But you get greater insight when brokers talk to a neutral voice - including those you don't speak to.
Bridging Intelligence reveals how brokers actually choose lenders, what builds loyalty beyond rate, and where relationships strengthen - or quietly erode.
This isn’t about changing what you do.
It’s about sharpening and strengthening relationships - and write more business, with more brokers, more often.
In Association With
What Do You Get?
You get the chance to listen - through our research. And you get to share information via a Broker Guide.
It is a unique two way communication initiative.
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Listening:
Your Intelligence Report
Get a clear, broker-led view of how the UK bridging market really works — and where the opportunities lie.
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Volume of bridging business brokers write - and how it fits within their wider business mix
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Preferred lenders - and the reasons brokers choose them
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The broker decision journey, including the rational and emotional drivers of brand choice
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Key brand measures (e.g. unprompted awareness, brand salience)
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Broker behaviour, lender engagement to event attendance
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Where growth opportunities exist
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How stronger broker relationships are built
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Why some brokers turn business away
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Which brokers use distributors, which don’t - and why
Sharing Your Voice:
The Broker's Guide to Bridging
Turn insight into visibility — and position your brand as part of the conversation.
As a participant, you’ll have the opportunity to:
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Share your own perspective and learning from the Intelligence Report
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Contribute a dedicated section within The Broker’s Guide to Bridging
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Be associated with independent, broker-led insight
The Guide will be hosted and shared by Bridging Soup and Momenti-Minds, extending the reach of the insight and reinforcing your expertise with the broker audience.
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How It Works
1. We carry out an extensive survey amongst mortgage brokers, those that write and those that do not write bridging business. This begins through March.
2. We follow up with 12 to 16 in-depth, one-hour interviews, also during March.
3. The research findings will be written up and then shared in April with all participating companies. These will be shared on-to-one.
4. If relevant, you will be asked to contribute to our Broker Guide, ready for distribution in April.
5. Where relevant, we will create roundtable sessions in April to discuss findings further.
Three Ways You Can Take Part
Participants can get involved at different levels, depending on the depth of insight and involvement they’re looking for.
Insight Supporter
£3540 + vat
You get the full Research Report,
Insight Partner
£4920+ vat
You get the full Intelligence Report PLUS provided contribution to the Broker Guide.
Leadership Partner
£7,240 + vat
You get the full Intelligence Report PLUS provided contribution to the Broker Guide AND an invitation to participate in Roundtable Discussions, written up in Bridging Soup.
Meet The Insights Team
Jeff Knight
Jeff has extensive knowledge of the mortgage market as a whole. He knows the power of insight and has delivered a number of syndicated and bespoke research.
Robyn Hall
Robyn is an experienced Publishing Editor with a demonstrated history of working in the publishing industry
Matthew Anderson
Matthew is a seasoned property finance professional with over 25 years of experience in the industry. .
Kevin Rose
Kevin is publisher of Bridging Soup and has 30 years experience in the market, 26 of which as a journalist.
FAQs : The Bridging Market Intelligence Report
What Can I Use The Insights For?
The insights will help you with all elements across Sales, Marketing, Products, Pricing and Distribution. It is important that with the insight you turn it into action.
Can You Provide Input With Actions?
Absolutely. We are experts in turning insight into meaningful actions.
How many interviews will be conducted?
We will be doing quantitative and qualitative research. The survey will have a minimum of 100 brokers who write bridging business and 12 to 16 in-depth interviews.
Who will we be contacting?
Brokers from across the industry. We will be talking to brokers who write bridging business and those that do not
Can we contribute to the questions?
Yes, if you sign up by 13 March will receive a draft questionnaire and be invited to provide feedback.
Will we see a list of questions?
Yes, all Partners who sign up before 13 March will receive a draft questionnaire with you and invite your feedback.
When does the research happen?
The Survey will begin it the end of March followed by interviews, with the aim of completing these by the end mid April.
When will findings be available?
We plan to have all findings available by the end of April. Much will depend on the speed of subscriber sign-up, we will keep you informed throughout the development process.
How will we receive results?
Partners will get a full debrief, one-to-one, either via Teams or in-person (based on your preference), including our tactical and strategic recommendations for your business.
Supporters receive a copy of the Broker Summary Report.
Can We Get The Report Later On
Of course but you won't be part of the set up or influence questions. Plus the cost will increase; the price shown is for the outset.
Is This A Syndicate Study?
Yes and we will only proceed once we have full sign up of 3 Partners.
How Can We Get Involved/Find Out More?
Use the form below or contact jeff@momentigroup.co.uk.
To find out more, get in touch and we can set up a call and talk it all through.