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Join The Observatory
And understand the mortgage market better.
The market is changing. Fast. It can feel complex. Overwhelming.
The Observatory gives you more clarity about the market. And more confidence to focus on what really matters.
You can join as an individual, as a team or as a company.
What Is The Observatory?
The Observatory brings together fresh insight, ideas, learning and people to help you make better sense of a fast-moving market.
Explore thoughtful content. Hear from people across the industry. Develop your knowledge and your craft. And connect with others through online and in-person meet-ups, roundtables and mastermind groups.
It's not just about keeping up with what's happening.
It's about understanding what it means, what matters and what works.
Its Three Pillars:
Observe. Understand. Connect.
Observe: See what is changing
Watch conversations with people across the industry. Discover fresh perspectives, ideas and observations that might otherwise pass you by.
Understand: Know what matters
Build your knowledge of the mortgage market and your own craft through playbooks, guides, articles, videos and practical learning.
Connect: Learn from others
Build your network and learn from people with different experiences and perspectives through online and in-person meet-ups, roundtables, mastermind groups and more.
Who Is It For?
Marketing
Whether you are a sole marketer or part of a team, see what others are seeing, discover what matters and learn from people working across the market.
Sales
It can get lonely on the road at times. Hear what others are seeing, discover what matters right now and learn from people facing the same challenges.
Research & Insight
Make your market understanding multi- dimensional with different views.
Product Development
Get to see a bigger picture and meet people just like you.
Featured Resources
Observe
Jeff Knight talks to Lisa McCarton to see what it is like being a mortgage broker these days.
Jeff Knight and Paul hunt discuss observations about how the market has changed and the role of PR today.
Understand - Your Craft
Understand The Market
Watch The Videos.
Why Join The Observatory?
The Observatory isn't about giving you more to consume. It's about helping you get more from the time you already spend keeping up with the market.
By joining, you can:
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Stay ahead of change - understand what's happening and what it could mean for you.
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Build commercial confidence - make better-informed decisions and have more confidence in your thinking.
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Challenge your thinking - discover different perspectives and ideas.
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Learn from people who know the market — hear directly from experienced practitioners and experts.
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Build your network - connect with people facing similar challenges.
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Keep developing - learn, grow and build your career.
It's Time You Joined
The Observatory is available to individuals, teams and multiple departments.
Individual access starts from £685 per person, per year.
Team licences are also available.
If you'd like to see inside The Observatory, arrange a short conversation with Jeff.
No hard sell. Just a chance to explore what's inside and whether it's right for you or your team.
Why I Built The Observatory
Throughout my career, I've noticed something.
The people who make the best decisions don't always know the most. They simply understand what matters.
I've also noticed that the people who enjoy their work most are often the ones who are well connected - to their colleagues, their peers and the wider market.
And success comes from continually learning. From being curious. From seeing different perspectives. And from knowing which signals to ignore.
That's why I built The Observatory.
To bring insight, learning and people together in one place - and help you make better sense of a changing mortgage market.
Access Options
Whether you're investing for yourself, your own development or building capability across your team, there is an access option to suit you.
Every organisation is different. Access to The Observatory is through an an annual membership which can be tailored to the number of people you would like to include, so we'll always discuss your requirements before providing a final quotation.
Those FAQs
Is there a fee for accessing The Observatory?
Yes. Access is provided on an annual basis and renewed each year. Fees depend on your requirements. As a guide, individual access is typically £685 per annum.
Can I join now and pay later?
If budget planning is a challenge, don't let that stop you joining now. Let's have that conversation.
Is The Observatory just for lenders?
No. This brings together perspectives from those who work for lenders, brokers, fintechs, agencies and industry partners, giving everyone a broader view of the market.
How much time do I need to commit?
That's entirely up to you. Some people dip in for a few minutes each week, while others engage more deeply through content and sessions. The Observatory is designed to fit around your schedule.
Can my company get access as a team?
Yes. Access is available for individuals, teams and organisations, making it easy to share insight and learning across departments.
What happens if someone leaves our company?
Access is not tied to named individuals. If someone leaves your organisation, access can be transferred to their replacement.
Can we add more people later?
Absolutely. Most organisations start with a small number of users before expanding access more widely.
Do I need to share data or sensitive information?
No. Participation is entirely optional. Any discussions are focused on learning, perspective and shared experience, not confidential information.
Can I have a free trial?
Rather than offering a trial, we start with a conversation and can show you exactly what's inside The Observatory, how it works and whether it's the right fit for you or your team.