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Email Marketing
Cut Through.
For those looking for some quick wins and get more from this key channel
Inboxes are noisier than ever. Most emails don't get read - never mind acted on. We are going to change all that for you.
In one session, we'll get your emails delivering greater cut through and purpose. Want to go further? A second session helps you target the right person with the right message, at the right time.
Not everything needs a long-term strategy first. Sometimes you just need something fixed, fast. Quick wins with visible results you can see immediately.
Email Cut-Through is a Quick Build: focused, fast, and built around real evidence, not guesswork.
Deliberately designed for those firms targeting mortgage brokers.
The Sessions
Email Marketing Cut Through Sessions
Email Cut-Through comes in two sessions. Take the first on its own, or both together - it's entirely up to you. The sessions are in person and the duration depends on your team structure but typically it is a whole day session.
Session 1: Cut-Through
Get greater engagement - more often, with more brokers.
We score what's in your emails right now, then fix the highest-impact issues live - so your messages get opened, read, and acted on, not deleted or ignored.
Session 2: Cut-Through: Targeted (optional)
Build the foundations for true email marketing momentum.
Here we focus on segmentation and personalisation - helping you send the right message to the right broker, so engagement doesn't just improve once, it keeps building.
Most people start with Session 1. If it uncovers a bigger opportunity around targeting, Session 2 is there when you're ready.
Why Cut-Through Matters
Cut-through isn't about sending more emails. It's about being the one that actually gets opened, read, and acted on - while the rest get deleted or ignored.
Email marketing remains your most powerful channel. Getting cut through matters.
And with our help, we will increase your cut through so you can report on stronger activity and outcomes.
What You Get In Session One
We set the scene about the six pillars that help get greater cu through. Together we score your emails against these. Yes, you will be doing a self assessment not just getting an outside perspective.
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Clarity - is it instantly understood, or does it take effort to decode?
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Distinction - could this have come from any lender, or is it unmistakably you?
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Memorability - would someone still remember it tomorrow?
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Relevance - does it reflect what brokers actually care about, or just what you want to say?
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Credibility - does it feel trustworthy, or promotional?
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Competitive Edge - when it lands next to everyone else's emails, who wins attention?
Score: 1 (weak) to 5 (strong) - so you know exactly where you stand, and exactly what to fix first. You will learn what emails get the highest score to create a theme.
And of course we cross reference these with actual open and click through rates for a 360 degree assessment.
Get some quick wins - get greater cut through
How Does It Work?
Session One:
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After signing an NDA, you can send us your emails - a handful of recent examples, plus any performance data you have (opens, clicks, engagement)
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We meet for a half or full day, to score your emails and create a scorecard. We will use this to see what works best and how to build on this.
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You leave with a Cut-Through Scorecard and a prioritised list of what to tackle next
Session Two:
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Review your data - who you're sending to, and how you're currently grouping or targeting them.
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Identify the gaps - where messaging is too generic, or missing an opportunity to be more relevant
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Build a practical approach — segments and personalisation that are realistic for your team to maintain, not just theoretically ideal
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Leave with a plan - clear next steps for who gets what, and why
And After These Sessions:
Cut-Through often reveals something bigger. If your emails score well on Clarity but fall down on Distinction or Relevance, that's rarely just an email problem — it's usually a sign of a deeper Mental Availability gap.
If that's what we find, we'll tell you honestly - and show you what that could look like next.
FAQs
Do I need existing data or performance metrics?
Helpful, but not essential - we can still score your messaging and structure without them. Is this only for one email, or a whole campaign? Either - bring what's most useful, a single email or a short series.
What happens after the session?
You keep the scorecard and action list - implementation from there is up to you, or we can discuss ongoing support if useful.
How is this different from the Mental Availability Assessment?
Cut-Through is fast and tactical — fixing what's in front of you now. Mental Availability is the strategic work behind why brokers think of you at all. Many clients start with Cut-Through and move into Mental Availability once they see what it uncovers.
How much does this cost?
You will get a proposal once we understand your needs. This will set out timings and fees.