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Stand And Deliver
Tue 10 Nov
|Online session - details to follow
What are the mistakes most people make at expos, and what to do differently before, during and after the event? Jeff Knight shares ideas with Laura Calcroft.
Time & Location
10 Nov 2026, 11:00 – 11:40
Online session - details to follow
About the event
How to get more from events
A live online session for Observatory members
Events are one of the most powerful channels in a human-to-human market. They are also one of the most expensive, and too often the return is a pile of business cards and a vague sense that it went well.
In this session, I'll be talking with Laura Calcroft and we will share what we've seen work, and the mistakes I see repeated, so you can get more from every expo, conference and meet-up you invest in.
What we'll cover
Why events matter in a market where people buy from people they know and trust