Bridging Intelligence Initiative.

A unique collaboration with Bridging Soup, built specifically for bridging lenders. This is a 12 month research programme that combines opportunities to showcase your brand and your people.

Cut out the guesswork and win more business,

from more brokers more often.

See What You Get

in partnetship with

How Does It Work?

You get to see the results of extensive research. And depending what partner level you choose, there will be plenty of options to build the mental availability of your brand.

Put together, that means less assumptions, more insight, more visibility and ultimately more business, from more brokers.

Listen With Research

Over 12 months we will undertake two in-depth pieces of syndicated research with brokers, quantitative (survey) and qualitative (in-depth broker interviews).
This will be supplemented by quarterly snapshots.
You will get to understand which lenders are front of mind and understand the drivers - rational and emotional - of lender selection -and how to turn that insight into actions that matter.

Showcase Your Brand

Over the 12 months you will have plenty of ways to show how you can help brokers and raise the profile of your team though the solutions shown below, offered by Bridging Soup.
Cut through the noise with insight led messages.
Build mental availability and get considered for more bridging cases, by more brokers, more often.

What Brokers Told Us

We reinvented this initiative after speaking to brokers. They told us they want lenders to:

Understand them better
Show how they can help
Make their people more familiar
Create opportunities for meaningful conversations

The Bridging Intelligence Initiative was recreated to help lenders do exactly that.

See What You Get

"The more us brokers are listened to the better. The more lenders communicate with us in the right way, the better the market. This is such a great initiative and brokers and lenders should come together on for the benefit of the Bridging Market"

Adam Stiles - Helix

Discover More

Join The Intro Call - 3pm Friday 30th October

We will be hosting an online meeting, where we will talk through the proposition in detail and enable attendees to ask questions.

To join the session, book a spot. If you can't attend, but want to find out more, contact one of us (details below)

Bridging Intelligence Initiative

How Can You Take Part?

The Bridging Intelligence Initiative runs as a 12-month programme, starting late Novemeber 2026.

There are three ways to take part:

Intelligence Partner
Growth Partner
Relationship Partner

This gives you flexibility to choose the best way to take part in away that suits your goals.

Every level is built around what brokers actually asked for - as seen below.

The Options Explained

Intelligence Reports

Two Intelligence Reports sharing the main findings from the research, with a clear view of broker needs, behaviours and opportunities.

Quarterly Snapshots
Short, sharp updates between the main reports, keeping you close to what is changing in the market.

Insight Briefing

An online briefing that brings the findings to life and explains what they could mean for your business.

Marketing Message Review
A one-off independent review of your marketing messages from Jeff Knight, drawing on his experience across the mortgage market. Get a fresh perspective on how clearly your proposition communicates what you offer and how you can help brokers.

Insight-led Articles

Share useful, insight-led content through Bridging Soup that demonstrates your expertise and shows how you can help brokers.

Broker Questions Answered

Answer three key questions raised by brokers. Your responses are turned into a Q&A feature on Bridging Soup, helping you demonstrate how your proposition, criteria and expertise can help.

Email Newsletter
Relevant articles from participating lenders may be shared through Bridging Soup’s dedicated Bridging Intelligence Initiative email newsletter, helping brokers discover useful insight and expertise.

Digital Showcase
A digital showcase featuring participating lenders, designed to help brokers quickly understand who you are, what you do and how you can help. Each lender will have a short introduction and three key points about their proposition, expertise or approach.

Growth and Relationship Partners can also include details of their people and wider team.

Know Your BDMs

A Q&A-led article introducing one of your BDMs and giving brokers an insight into the wider team.

Intelligence Partner Introduce one member of your sales team.
Growth Partner Introduce one member of your sales team, explain who else is in the team and discuss the types of cases you enjoy helping with.
Relationship Partner Go further with a more personal Q&A, exploring the person’s approach, experience and what brokers can expect when working with them.

Know The Underwriter

Introduce your underwriters through a Q&A article, helping brokers understand how they work, what they look for and how best to approach them.

Broker Roundtable
A broker roundtable hosted and facilitated by us, with the discussion shaped around the topics most relevant to your business.

Lender Live

A 30-minute interactive webinar giving you the opportunity to demonstrate how your proposition and expertise can help brokers.

Portal Ads
Have advertising on Bridging Soup portal.