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Mortgage Market Growth Accelerator.
Find your quickest opportunities for sales growth.
Growth Accelerator analyses your broker and application data to identify where the quickest wins lie, then turns those findings into a targeted campaign.
It's a practical way to unlock sales opportunities now while building mental availability.
What Is Growth Accelerator?
Growth Accelerator combines data analysis with targeted campaign planning and, if you need it, campaign execution.
Rather than sending the same message to every registered broker, we identify groups with different behaviours and opportunities - then work out how best to engage them.
That could mean re-engaging brokers who've placed business before but have gone quiet, encouraging registered brokers to submit their first case, or finding ways to grow business from brokers who already use you.
The aim is simple: find the quickest route to more business from the brokers you already know. And because targeted activity puts your brand back in front of relevant brokers, it can also help strengthen mental availability over time.
Unlocking The Opportunity
I first applied this technique over 20 years ago - but have adapted it over the years to give quick wins.
The first time I applied it, it unlocked an opportunity that led to as staggering £1bn in incremental lending. And an award winning campaign.
The most recent application, for a client, generated £600m in six months - sales that would have been lost.
Every lender is different, but the principle remains the same: your existing data can reveal opportunities that a broad-brush approach might miss.
Does This Look Familiar?
From my experience, a lot of mortgage lenders have a sales split like this below. This shows the number of applications per broker over 12 months.
Lots of brokers who have placed no cases and lots who submitted just one.
Look familiar? Then let's chat.
How Does It Work?
Share your data
I analyse it under NDA, or you can send me the output yourself if you prefer. We discuss that upfront.
I find your quick win
I look at:
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How many brokers are registered, and how many are active (an application in the last 12 months)
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How many cases each active broker has sent in the last 12 months
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How many brokers have sent business before but not recently, and how long ago
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Which products brokers apply for
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How long brokers take to go from registering to placing a first case, and what that first case was
We build the plan together
We go through the findings in a half-day workshop, and I advise how to take advantage of them through a targeted campaign and build mental availability for the long term.
Put it into action (optional)
If you want help running the campaign, I can do that too.
What Do You Get?
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A clear view of where your quickest win is
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A targeted plan for each group of brokers, so you can stop sending the same message to everyone
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A half-day workshop to take your team through it
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Help running the campaign, if you want it
FAQs
How do you access our data?
I know many lenders are reluctant to share data outside the company, so there are options:
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Under NDA. You share the data and I analyse it, with an NDA in place first.
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You provide the output. If you’d rather the data stays in-house, someone in your team can run the reports and send me the results.
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Anonymised. I can work from data where broker names are removed, because the analysis needs the patterns and not who the brokers are.
Do we need a CRM?
No. If you can produce basic reports on registrations and applications by broker, that’s enough to start.
Do I need to do anything beforehand?
Only agree how we’ll handle the data. I’ll send a short list of exactly what I need.
Get In Touch And Discover More - Drop Me An Email To
jeff@momentigroup.co.uk
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